JMK Group, in partnership with Marriott International, has announced the opening of Aloft by Marriott Belfast Titanic Quarter and Residence Inn by Marriott Belfast Titanic Quarter, marking a significant dual-brand investment in one of the UK and Ireland’s fastest-growing urban districts.
Located on Belfast’s iconic waterfront, on the doorstep of the world-famous Titanic Belfast museum, the development introduces Northern Ireland’s first Aloft hotel alongside a 93-key Residence Inn extended-stay offering. The project reflects JMK Group’s continued strategy of investing in high-quality, brand-led hospitality assets in prime city locations with strong long-term fundamentals.
The Aloft hotel features 135 loft-style bedrooms, complemented by a bar and restaurant, 24/7 fitness facilities, and meeting space, targeting lifestyle and short-stay demand. The adjacent Residence Inn offers 93 studio and one-bedroom suites, providing apartment-style accommodation with fully equipped kitchens, dedicated living and working areas, and amenities tailored to extended-stay corporate and leisure guests.
The dual-brand model is designed to optimise asset performance by capturing both transient and long-stay demand, creating a diversified and resilient income profile. Extended-stay accommodation continues to benefit from longer average lengths of stay and stable occupancy, supporting consistent and sustainable returns.
Sonia Kajani, Director at JMK Group, said:
“This opening represents a significant milestone for JMK Group and reinforces our confidence in Belfast as a high-growth market. By combining a lifestyle and extended-stay offering, we are delivering a balanced asset positioned to generate strong, long-term returns.”
The development also reflects JMK Group’s commitment to responsible investment and sustainable design. Built in line with LEED and BREEAM principles, the project incorporates environmentally conscious design and operational efficiencies, supporting reduced environmental impact while enhancing long-term asset value.
The development further strengthens JMK Group’s partnership with Marriott International and supports its broader strategy of building a high-performing, future-focused hospitality portfolio across key markets in the UK and Ireland.
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